“Follow up or die” is the rallying cry of every small business. But even knowing that, many small businesses and their salespeople fail to follow up enough to close the deal.

Split testing is an important part of cold emailing, but it can be difficult to come up with different things to test to keep your response rate climbing. That’s why I’ve put together this list of 16 things to try in your next batch of cold emails.

Hosting a webinar can be one of the most effective ways to get more clients. By providing valuable information, without selling too hard, you start to build trust with your prospects that will help them make the decision to buy.

Finding good leads is crucial to any business, but is especially critical for startups. More leads = more business. And when you’re getting a new venture off the ground, getting those first few clients can really boost your confidence in yourself, as…

As a small business, lead generation is critical. But this, like everything else, takes time. Your plate is already full without adding several hours a week for lead generation and nurturing.