I have no idea how their coffee is because I don’t drink coffee, but I work down the street from a Bruegger’s Bagels and a one-year bottomless mug (allowing you to refill whenever you want, during business hours) is like $190 or something. I have multiple caffeine-addicted colleagues who buy one each year. It’s not fancy coffee but it lets people feel like they’re offsetting the latte factor while still getting to drink as much coffee as they want.