Why Build Company Culture Before Scaling?

Scaling a business is every CEO’s dream. However, before growth, there are many aspects of a company that must be built to scale.

One of these aspects is company culture. It is important to build a strong, company-defining culture before you start scaling your business.

Though forming a distinct culture is a labor intensive and intellectually demanding process, you will see a clear return on investment as you grow.

Here is why your company should have a unique culture before entering growth mode:

1. Powerful Company Culture Instills the Value of Leadership

Leadership is critical when it comes to running a business, especially if you want to scale it. However, leadership does not just mean having a high position in the company and a fancy title.

Leadership is all about instilling core values that help employees really feel like a part of the enterprise. In turn, that will improve their satisfaction and productivity.

Plus, if your staff members are happy with your leadership skills, they’ll truly respect you.

So, if you want to build company culture, you should always start with yourself. Set an example for the rest of the enterprise, and the others will follow in your footsteps.

2. Improving Company Culture Improves the Work Environment

That is hardly a surprise, yet many business owners out there still don’t fully understand this.

My advice for you is to not make the mistake of being one of them. Here are some reasons why your work environment will be better if you invest resources to build company culture:

  • The atmosphere will become more welcoming, which will be a plus for new employees. Plus, it will make it easier for your higher-ups to manage them.
  • Since the atmosphere will be pleasant, employees will be likely to promote the business outside of work. Free marketing is never a bad thing.
  • Your employees will start recruiting people from within their networks to to join your organization. Network recruiting will save you time and money.

3. If You Build Company Culture, Your Employees Will Be Less Likely to Leave

One thing every business leader worries about is attrition of valuable employees.That either happens because they’ve gotten a better offer or because they are no longer satisfied with their current job.

If you put a quality company culture in place, retention will not be such a major issue. That’s because company culture instills loyalty in your employees. Thus, they will be far less likely to leave the business for a different one.

Plus, how can you think about growing your company if your employees are not loyal and devoted? Focus on creating core values that make your employees feel like the business is a second family to them.

4. A Great Company Culture Will Make Your Customers Happy

This one seems pretty confusing, right? After all, why would your customers care so much about the work environment at your company?

It’s all about how they will get better services because your employees will be happier.

Your staff will be more likely to give it their best and be more productive than before. That means clients who rely on customer service will get quality results and will be more satisfied. Additionally, clients are more likely to support your company once they realize how well you treat your employees.

When you choose to build company culture before growth, scaling your business will no longer seem like a daunting task.


Written by Matthew Nicholas, (The better) half of the Sift growth team.

Sift is an employee engagement and transparency platform that allows organizations to better understand and engage their workforce.