40 players still isn’t a lot, especially when you consider there are 48 counties in the UK. How likely would someone try to invest in the energy market?

Usually people don’t invest in fields they know nothing about. They first gain experience and then start a business. How many of those 40 players worked in the industry before? If they did then how long did they work in the industry before they started their business? If not, how did they find the information to start a business in the field?

3,007 counties exist in the US. Most states only have two to four energy providers. In Florida there are ten energy companies, but only two are viable in my area. Everyone knows here that at least one of them — Duke Energy — is corrupt as sin.

If I wanted to invest in the energy field then how would my company compete against companies like Duke energy? Let’s be honest, the reality is that my chances are too dismal. People don’t want to invest and build an energy company. Unless you strike gold like Elon Musk and have money to waste, you aren’t going to waste your time and money in such a business that actually competes, rather than one that takes advantage of rural areas. Let’s be honest, if I were to create an energy company I would target vulnerable communities, those are mostly rural areas.

So, while there are more people creating businesses, those people are not enough and aren’t actually competing with each other. In the US, the problem of competition is even worse.