Or ways to stop the shift to feature factory.

See saw depicting the imbalance between short-term thinking and long-term thinking.
See saw depicting the imbalance between short-term thinking and long-term thinking.

Modern product teams are obsessed with getting results. It’s not a completely unjustifiable obsession. Results that are deliberately achieved can mean delivering value to customers, unlocking growth potential, addressing longstanding issues and a whole laundry list of high five-able things.


Tangible systems thinking that goes beyond buttons.

A button on the left which is what we see, and a complex casual loop diagram on the right which is what’s actually happening
A button on the left which is what we see, and a complex casual loop diagram on the right which is what’s actually happening

Systems thinking is often heralded in different circles as a competency that’s worth investing in. Having a wider lens and being able to model the systems that influence inputs, outputs and the patterns of behavior for people using the products we build is how we can deliver real value.


Podcasting has undergone a lot of change over the past couple of years. More people than ever have started listening to podcasts. The flywheel of content hasn’t exactly slowed down either, with a growing selection of podcasts each covering a different niche with a highly engaged following.

Moments of magic ✨

Recently, I texted a friend about a podcast called The Offensive that he…


Talking shop with people who know their stuff

It’s not every day that you get to drink brew and eat waffles, whilst taking in in a talk you’ve just heard. Well, that was what we were up to these past few days over at the Design Matters conference. The neverending nodding, unexpected light bulb moments and takeaway pieces such as this were sure to have followed after it was all done.

Thanks for the waffles Adobe!

So there we were, a couple of days smarter and sharper, ready to return to homebase with plenty of conviction and fire in our bellies. It’s been more than a few days (a week or two actually)…


Turns out they’re not so easy to find

Hiring is a topic that usually gets a lot of lip service, but not many go out of their way to clarify exactly why someone is a yes or a no. There’s a lot of uncertainty in general within the industry as a whole, and that’s down to a multitude of reasons.


Our main office is called the Unicorn Centre, you jelly? 🦄

It’s been a month since I decided to make the switch over to Casumo. Since then, I’ve been asked by peers and friends the inevitable “What’s it like?” and “How’s it going?” along with the blunt “You guys hiring?” (Yes we are) . To answer some of those questions I thought I’d sit down and share my experiences.


Uncertainties may arise at any given time. That’s why asking the right questions, will help in not losing focus.

It’s not the first time that I’ve been guilty of not providing enough meaningful rationale for a particular design decision I would have made. What I’ve noticed is that this stems from me not asking enough (or the right) questions.

It’s no secret that the older we grow, the more suppressed the will to question becomes. “Don’t overthink this, it’s not worth the time”, they said. Well, ‘they’ were wrong.

I knew I had to be both more intentional whilst keeping hold of that child-like sense of curiosity. So, to tackle this shortcoming of mine, I thought I’d share a…


Designing with intention and understanding. Oh and data, yeah that’s pretty important.

When BRNDWGN a design agency in Malta had launched their internship program along with the redesign of their new site, I was telling myself day in day out that I was going to apply. I must have written about six drafts before I decided to remotely do anything. “What if?” was the question that always preceded some pointless conclusion of why I should hold off from pressing send.

Justin Farrugia

Designer, Occasional Developer, Practicing Writer

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