20 Influencers to Follow Next Summer
With over 300 million daily active users, Instagram is the place for brands to be. More specifically, businesses should partner with influencers, who are power users with thousands or even millions of followers. When influencers post pictures with products, they generate views from new customers, who might try them out now that their favorite influencer uses them. If you’re wondering who to contact for brand influencer marketing, learn who will be popular this summer.
1. Camila Coelho
Who better to follow during summer than Brazilian beauty expert Camila Coelho? When you view her Instagram — which has 5.4 million followers — you’ll see pictures of her modeling clothes while traveling, usually with the beach as her backdrop.
2. Marianna Hewitt
Anyone seeking summer beauty inspiration follows Marianna Hewitt. She uses Instagram to post pictures with her favorite makeup products. She has 672,000 followers and has done sponsored posts for Armani Beauty, LORAC and more.
3. Jay Alvarrez
This lifestyle blogger has 4.9 million followers. Jay Alvarrez is from Hawaii, but most of his pictures are of him hanging out at refreshing beaches and pools around the world.
4. Camille Charriere
Fashion fans looking for summer style tips should follow Camille Charriere. This fashion blogger has over 500,000 Instagram followers who love her chic clothes.
5. Gizele Oliveira
Gizele Oliveira is another Brazilian beauty who shows off her styles in settings that are perfect for summer. Her 363,000 followers see pictures of her modeling outfits everywhere from Barbados to NYC.
6. Rach Parcell
This fashion influencer now has her own clothing line. Rach Parcell’s Instagram page has 857,000 followers who enjoy her images modeling outfits in beautiful places like Hawaii.
7. Ashley Madekwe
This actress and fashion blogger features mostly pictures of herself hanging out around L.A., whether on the beach or on the go. Ashley Madekwe has 614,000 followers.
8. Hannah Bronfman
This Instagram page has 339,000 followers. That’s because Hannah Bronfman posts pictures of workouts at the beach, cute outfits, and more.
9. Kayla Itsines
This fitness blogger’s Instagram has the attention of 6.3 million people. She posts mostly before and after photos that inspire viewers to get that elusive bikini body.
This makeup expert has 3.7 million followers. Chrisspy’s Instagram photos show off looks viewers can get using brands like Buxom Cosmetics, Maybelline and more.
11. Rachel Brathen
About 2 million fans of yoga and general fitness follow Rachel Brathen. She mainly posts pictures of herself doing yoga on the beach.
12. Andreea Cristina
Instagram viewers looking for images of the beach and fashion tips will appreciate Andreea Cristina’s page. She’s a fashion, food and lifestyle blogger with 1.3 million followers.
13. Chris Burkard
Chris Burkard is a photographer based in California, but his photos include everything from beaches and streams to forests and mountains. He has 2.3 million followers.
14. Jade Marie
Beauty blogger Jade Marie keeps her 986,000 Instagram followers transfixed on her page with images of new makeup products and trends. She’s a brand ambassador for L’Oreal.
15. Huda Kattan
Huda Kattan is among the top beauty influencers on Instagram. She has 17.1 million followers and numerous how-to beauty videos.
16. Amra Olevic
With 5.2 million followers, Amra Olević’s page is popular among anyone who likes beauty products. She’s been an influencer for Anastasia Beverly Hills and similar brands.
17. Louis Cole
Lifestyle blogger Louis Cole has 1.4 million followers. His pictures come from his travels all over the world.
18. Naomi Giannopoulos
This beauty influencer has 8.1 million followers. Her images feature brands like Anastasia Beverly Hills and Too Faced.
19. Kathleen Lights
Kathleen works with brands like Benefit, ColourPop and more. Her pictures and videos of beauty products are viewed by 1.6 million people.
20. Lauren Curtis
This beauty blogger is based in Australia, making her the perfect Instagram influencer to follow this summer. Lauren has 1.5 million followers who enjoy pictures of her beauty ideas using Tarte Cosmetics and more.