Winter is coming: Print revenue could be headed for another cliff
Mathew Ingram

I saw Sullivan’s post too, and Shirky’s prediction is a lot more chilling than “the future of news is uncertain” journalism that is akin to whistling in the dark to keep one’s spirits up.

In a 2014 Medium post, “Last Call,” Shirky gutted these “uncertainties”:

Try to imagine a world where the future of print is unclear: Maybe 25 year olds will start demanding news from yesterday, delivered in an unshareable format once a day. Perhaps advertisers will decide “Click to buy” is for wimps. Mobile phones: could be a fad. After all, anything could happen with print. Hard to tell, really.

What is uncertain is whether the sinking center of the newspaper industry — weighted down by all of those presses — can ever accept that. Sometimes reading the news of the industry is too much like reading an Obit column titled “subscriber countdown.” The good ones died young.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.