Corporate functions such as marketing or sales have been using social networks such as LinkedIn or XING very successfully for years. In marketing, the discipline is called "social media marketing". This is about marketing the company and products. In sales it means "social selling". Here the focus is on the individual sales employee and his customer relationship.

However, purchasing has so far used the social media rarely and unstructured. With "Social Buying", the buyer has a new tool on hand to become a network professional. In addition, he can develop decisive performance advantages in the following areas:

supplier monitoring

negotiation preparation

recruitment

knowledge building

self-marketing

innovation Scouting

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Hospital Procurement

Hospital Procurement Digitalist, Stefan Krojer #THINKTANK #Blog #Future #Hospital #Procurement #Supplychain #Healthcare #Digitalisierung #Einkauf4.0

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