What can you do to Help the Environment

In 2016, it’s hard to find someone who isn’t at least moderately knowledgeable on the environment. Younger generations, specifically, have been raised with an acute awareness of our effect on nature and many have become passionate enough to do something about it. For zooKKs, the environment is one of our passions and one of the reasons why we decided to launch a new kind of rideshare app — one that instead of encouraging people to drive more, would give people incentive to drive less. How? By carpooling to work.

See, while there have been a number of steps taken by individuals and car companies alike to cut back on greenhouse gas emissions, many people feel that it’s still not enough. In an era of global use of technology and normalization of higher education, why haven’t we capitalized on those assets to create intuitive and effective solutions to the emissions problem? Because make no mistake, it is a problem. According to the Environmental Protection Agency, “In 2014, greenhouse gas emissions from transportation accounted for about 26% of total U.S. greenhouse gas emissions, making it the second largest contributor of U.S. greenhouse gas emissions after the electricity sector.” For those of us who are not as familiar with statistics, when we’re talking large numbers, 26% is an astounding amount that equates to approximately 6,870 million metric tons of CO2 released by transportation in 2014 alone. This does not sit well with us at zooKKs.

So, what can we do? The EPA has a number of tactics listed on their website (which you should totally check out), but very few of them were plausible for the average individual to adopt. When most of the solutions available are things like altering infrastructure, developing better vehicles, and modifying industrial transportation, what is your everyday working woman or man supposed to do? Not all of us are engineers or politicians or CEOs. We need realistic, viable, options that are easy to implement on any given day.

At zooKKs, we saw this challenge and decided to tackle it straight on. Carpooling isn’t a new idea, but we think it has untapped potential — especially when used the right way. Anyone who has ever commuted from the suburbs to the city during “rush hour” knows firsthand how common it is to commute to work. Considering that most commuters drive alone, not only does this create major traffic congestion, but just imagine how much pollution is being expelled into the atmosphere. The science is clear: such massive amounts of CO2 are detrimental to the health of the environment. Our environment. Our home.

Through the zooKKs app, we offer a streamlined and intuitive process to arrange carpools for anyone traveling from home to work. This is especially beneficial for those who travel from the suburbs to the city, which takes hours out of the day and money out of the pocket. By consolidating multiple commuters into one car, we can reduce traffic and the pollution it causes all in one go. Carpooling gives the everyday working woman or man the opportunity to do something small but effective for the environment — an idea we can all get behind.

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