Will AdSense Work for Your Site?

You have probably heard of AdSense if you are a blogger or if you are a small business running a blog. AdSense is considered a leading option to monetize your content by a good number of review sites and digital marketing consultants. While AdSense is no doubt an option worth considering, you should take all these reviews with a pinch of salt.

AdSense has advantages and disadvantages as any other service do. And before deciding that you can make money online through an AdSense account, it is worth learning what actually AdSense can do for your website.

Let’s start with explaining what is AdSense and then we’ll move on to assess what benefits and drawbacks you can expect when using AdSense.

Source: Statista

According to Google, AdSense works by matching text and display ads to your site and by taking into account your content topics as well as visitors’ profiles. There is no fixed amount paid per advertisement as pricing for advertisers varies and so varies your revenue stream.

The entire ad pricing procedure is more complex but AdSense basically works this way. On the other hand, you cannot simply setup a site and start earning AdSense dollars. There are specific requirements by Google to run AdSense on your website.

What Are the Requirements from Google to Start Earning Benefits?

You need to meet specific Google criteria to be eligible to enter their AdSense program. And you should read them thoroughly if you are to be approved by Google and then retain your AdSense account in the long run.

  • First of all, you should be the owner of the site you are submitting for approval.
  • You should accept their AdSense program policies that are quite comprehensive and cover actions and policies such as:
  • Invalid clicks and impressions
  • Clicks or views encouragement on your side
  • Prohibited content
  • Abusive experiences
  • Authorized inventory
  • Use of copyrighted content
  • Your traffic sources
  • Your site behavior
  • User Consent

Furthermore, you may need your site up and running for at least six months before they will even consider your application to AdSense.

There are a plethora of online articles explaining how to get AdSense approval, so we’ll not dig deeper into that. We will only note that you can get AdSense approval relatively easy if you are not applying blackhat SEO methods and do not copy and paste content from other websites.

Nonetheless, getting into the AdSense program still requires some effort even if you own a legitimate website and you do follow all the best practices in creating online content/blogging. Thus, the big question is whether entering AdSense is worth your effort.

Pros of Using AdSense

Let’s start with the benefits of using AdSense.

One obvious advantage of AdSense is that you need not search for advertisers yourself. In theory, AdSense enables website owners to focus on developing their site and on creating good content they can then monetize through the Google’s service.

Also, you have a relative freedom to experiment with the ad box that AdSense places on your website. You can change the color, size, and position of the AdSense box that displays ads.

As you are not bound by a contract, you can use AdSense on your site as long as you wish. If ads generate revenue, you can stick to AdSense forever.

You operate AdSense under a single account, which eliminates headaches by creating multiple accounts to manage ads on your web property.

AdSense is free to use, no additional costs to show ads on your website.

Cons of Using AdSense

We will now look at some drawbacks of using AdSense.

Most AdSense ads are links that open a third-party website in the same window. It means visitors leave your site when they click on an ad.

You need to comply with a very extensive list of policies that are also fairly strict. Furthermore, it is quite difficult to get your AdSense approval back in case you unintentionally failed to comply with a policy of theirs.

Your AdSense revenues depend on traffic and clicks. Which in most cases translates into revenues worth $10 or even less a month for an average blog.

The AdSense app may show error messages instead of ads quite often while many website owners experience difficulties placing the ad box on their sites.

You have some editorial control over what ads are to be displayed on your website but you have no full control by any means. Furthermore, you are limited to three ad layouts only. That said, the banner layout is actually the only viable option from a design point of view.

Payment delays may be in the range of two to three months after you reach the AdSense minimum payout limit of $100.

Should I Use AdSense on My Website?

It depends on multiple factors such as how big is your business or blog, what is your audience and what are your revenue streams.

One thing is for sure, you are not going to make millions or even thousands of dollars a month despite the large number of articles that say the opposite. AdSense may work for making money with a blog and can help you make money from home but we speak of modest revenues here.

If your blog is really worth reading and you attract a lot of clicks, you can make some bucks through Google AdSense money. If you are a company whose site gets a lot of visits or you run a popular blog, entering in direct contact with prospect advertisers is a far better model to follow.

Look, a limited number of websites used to make big money online through AdSense in the past. But it was under the old search engine algorithms when one was still able to make money online using content farms. It is no longer possible while making money with a blog is getting increasingly difficult by the day, as the number of personal and corporate blogs is skyrocketing and a good number of them simply follow the same trending topics day in and day out.

What seems like a working AdSense strategy for the average blog is to simply create good content and enter the AdSense program without being overly optimistic. Google AdSense is generating revenue in excess of billions in dollars for the Alphabet company. Which does not mean they are eager to share their profits with the average blogger.

You can make some money from home by blogging and using AdSense for monetizing your content but the competition is fierce and so your earnings will be minimal. It is worth the effort if you just want to generate a few bucks in exchange for ads on your personal blog. Once you grow big, however, you should consider other content monetization options.

Even so, it might still work for some niche blogs and we are really interested if you are running AdSense on your site and what benefits is AdSense bringing to you.

Originally published at en.kobit.in.