K-Fashion’s Influence in the World and KStarCoin’s Role in the Future
“From T-shirts to sneakers, lipsticks and jeans, as far as luxury brands are concerned, everything K-pop stars touch turns to gold.”
— South China Morning Post
Due to the popularity of K-pop and K-drama, the K-fashion industry is also growing, and you can see fashion trends from all over the world are indeed coming from South Korea. You can see how they came into our lives even if you don’t watch K-pop or K-drama.
Wearing a T-shirt underneath a dress, or wearing socks with sandals all came from Korea — or more specifically, it was popular in Korea first as a way to cover up from showing too much skin. Pastel colors are trendy in the summer, and Koreans use pastel colors with everything. Now, major fashion companies are also presenting bright and colorful pastel shoes, jackets, and so on.
These fashion trends seem interesting, but how did they become so popular worldwide? That would be the influence of the media and the internet, which is the same source of K-pop stars’ popularity all over the world. Now, the K-fashion industry is growing and more and more people want to buy stuff from Korea.
As you can see, luxury brands also want to collaborate with K-pop stars, since their popularity does not end with just their performances; demands for K-fashion is skyrocketing. People want to buy clothes similar to them. People want to dress like K-pop and K-drama celebrities.
But it’s not easy for everyone. There are popular online shopping malls, but middlemen take all the benefits from the distribution processes. Costs then become crazy expensive, and even the payment method is not simple.
The answer for this problem is applying a blockchain platform which offers a much safer and easier method to buy these products. For instance, one of the reasons for the high price of K-beauty products is the complicated distribution process. However, a blockchain platform will become the mediator of distribution and the middlemen will be gone. Therefore, the price of distribution will drop to nearly zero.
What about the marketing costs for the online store? With KStarCoin’s blockchain platform, users of KStarLive will become our marketers. KStarLive currently has 8.4 milion users and they are not only into K-drama and K-pop, but are also interested in Korean beauty and fashion.
Thank you for reading the article and if you have further questions on KStarCoin, please contact us at ico@kstarlive.com or you can join our Telegram group.
