The Future of Purchasing K-Beauty Products: Simplification Using KStarCoin
Have you ever tried to buy Korean cosmetic products online? How was it? It must have been really complicated and somewhat frustrating. In Korea, when you purchase things online, there are a lot of steps that you have to go through. Plus, the price of shipping is also high in many cases.
The K-beauty industry is getting bigger day by day; the most recent news to prove that would be the fact that L'Oreal purchased Korean online make-up brand ‘3CE.’ L’Oreal did not disclose how much they have paid for them, but 3CE’s turnover from last year was approximately 152 million dollars. It is true that many K-beauty brands are launching their products all over the world and the demand for Korean cosmetics has become tremendously huge.
Popularity from K-drama and K-pop have also helped in making Korean cosmetics a bigger industry. You can easily find Korean cosmetic and make-up trends through Youtube and various blogs, since it is so popular and a lot of people want to know more about it. However, the problem is that you have to go through such a complicated and arduous process to buy it, and then the price for it is just too high, so what people are actually doing is just asking friends to buy and send the products later.
It has become almost like a tradition to buy cosmetics for your friends and family in China. It went viral in China how many cosmetic products were bought from Korea. But if there continues to be a difficult process to acquire these products, will they continue to purchase them? We don’t think so. It is heavy and we don’t think people are going to continue to go through this, especially if there is a much easier and faster alternative.
The answer for this problem is applying a blockchain platform which is a safer and easier way to buy it. One of the reasons for the high price of K-beauty products is the complicated distribution process. A blockchain platform will be the mediator of distribution and the middlemen will be gone. Therefore, the price for the distribution is almost zero. This is an innovative way to get rid of useless, pricey middlemen.
What about marketing costs for the online store? Through KStarCoin’s blockchain platform, users of KStarLive will become our marketers. KStarLive currently has 8.4 milion users and they are not just into K-drama and K-pop, but are also interested in Korean beauty and fashion. We would say it is more like the whole package.
This is the future guys! For us. For everyone.
Thank you for reading this long article and if you have further questions on our KSC, please contact us at ico@kstarlive.com or you can join our Telegram group.
