Five Questions with Joyce Claterbos

In our Five Questions series, faculty of the University of Kansas School of Business share their insights, experiences and advice for students.

Joyce Claterbos

Joyce Claterbos is a lecturer in marketing and strategic management.

1. What got you interested in your field, and what has been the most rewarding part of being involved in it?

I had decided to get an MBA focusing on accounting. Then I took marketing with Parker Lessig. I was converted! Marketing is a unique combination of people and numbers. You need to understand both to be a good marketer.

2. What is your favorite part about being a Jayhawk?

My favorite part of being a Jayhawk is the community of fellow Hawks. I’ve met fellow Jayhawks in a street market in India, a train in Germany and on the street in China. All it takes is a T-shirt with a Jayhawk or KU on it to spark the conversation. The bond between Jayhawks is immediate, and the shared love of this school is one that lasts beyond our graduation.

3. What would see yourself doing if you weren’t a professor?

It’s hard to say. I’ve been teaching for 27 years at KU and have loved (almost) every day. I would probably be teaching somewhere since every job I’ve ever had involved some form of teaching or training. I even started my own home-school in first grade, enrolling my 3- and 4-year-old brothers as students.

4. If you could require students to read one thing before graduation (outside of your class reading), what would it be and why?

Read a newspaper (or two) every day. It doesn’t have to be the paper copy; there are lots of news apps for free. Students focus on their schoolwork, which is a good thing. However, there’s a very complex and changing world outside school, so a habit of keeping up with issues and events is a good thing.

5. What advice would you give your college self?

Manage your time better. I spent entirely too much time playing bridge in the dorm.


Claterbos holds a bachelor’s degree and an MBA from the University of Kansas.

By Anna Pankiewicz