Five Questions with Kissan Joseph

In our Five Questions series, faculty of the University of Kansas School of Business share their insights, experiences and advice for students.
Kissan Joseph

Kissan Joseph is a professor of marketing and Stockton Faculty Fellow at the KU School of Business.

What got you interested in your field, and what has been the most rewarding part of being involved in it?

The most exciting thing about being an academic is that it is a business about ideas. And, as a professor, you have the opportunity to be involved in creating new ideas as well as being on the frontier of new ideas. Fundamentally, this is what has drawn me to be a researcher and teacher. In addition, my area of expertise, marketing, is particularly exciting because the current digital revolution allows for substantial innovations in all the key elements of the marketing function — product, price, communications, and channels.

What is your favorite part about being a Jayhawk?

Teaching Jayhawks is fun because they are excited by new ideas and respect hard work. This motivates me to search for new content and invest further in my teaching efforts.

What would you see yourself doing if you weren’t a professor?

No doubt about this question: I would be a practicing marketing professional. There are so many opportunities to create new value propositions or better communicate the value of existing value propositions.

If you could require students to read one thing before graduation (outside of your class reading), what would it be and why?

“Abundance: The Future is Better Than You Think” by Peter Diamandis and Steven Kotler. The Wall Street Journal describes this best-seller as a “manifesto for the future that is grounded in practical solutions addressing the world’s most pressing concerns: overpopulation, food, water, energy, education, health care and freedom.” I see this as a book that forces professionals to embrace and operate in a win-win paradigm.

What advice would you give your college self?

I definitely would have exposed myself to every club and speaker on campus. I also would have pursued summer internships instead of summer courses.


Joseph holds a master’s degree from the Indian Institute of Technology and earned his Ph.D. from Purdue University.

By Anna Pankiewicz