KU Marketing Club takes on Minneapolis
Fourteen members of the KU Marketing Club visited five companies in Minneapolis from Oct. 31 to Nov. 3.
The University of Kansas Marketing Club recently returned from a trip to Minneapolis, Minnesota, where students had a chance to network with marketing professionals from five different companies. According to Cori Anderson, the president of the KU Marketing Club, Minneapolis is home to a few Fortune 500 companies and a thriving city for recent graduates.
The trip was funded by the Undergraduate Business Council and the Marketing and Business Law academic area.
Fourteen students got the opportunity to visit a mix of corporate marketing departments as well as advertising agencies. The participating companies included Best Buy and General Mills, which are both headquartered in Minneapolis, as well as Carmichael Lynch, ICF Olson and Catapult, an independent agency that is now part of Epsilon.
Each host gave the students a tour of their work environment, shared cases from their work, and discussed internship and employment opportunities.
At Best Buy, Vice President of Market and Consumer Insights Laurie Krause discussed the company’s rebranding strategy and customers’ shopping journey. She and her team stressed the importance of collecting and analyzing consumer data as well as measuring marketing ROI, Joyce Claterbos said. Claterbos is the faculty advisor to the KU Marketing Club and a lecturer at KU.
Executive members of ad agencies Carmichael Lynch and Catapult both talked about how collecting consumer data to support national promotions is crucial when trying to serve your audience.
Each participant of the trip was a member of KU Marketing Club, but not everyone was a marketing major. Each candidate displayed a strong interest in learning more about the marketing world and business practices in real-world settings.
“I think that’s why Marketing Club is so unique,” Anderson said. “You can be any major, you just have to be involved.”
Students with engineering as well as finance backgrounds went on the trip to learn about different career possibilities. The trip was an opportunity for students to become familiar with the workspace they will soon enter and learn how to prepare for internships and apply for jobs.
For more information about KU Marketing Club, click here.