School of Business to kick off annual Marketing Week
The School of Business will host Marketing Week from Monday, Sept. 11, through Thursday, Sept. 14, as a way for students to learn from visiting professionals and gain exposure to the marketing field and its opportunities.
Marketing Week is the largest annual marketing-related event at the School of Business. This year’s week of events focuses on the customer experience.
Marketing professionals will visit classes and share their experiences and expertise with students. Marketing Night will be Sept. 13 and will include a keynote presentation at 6:30 p.m. by Stanton Kawer, chairman and CEO of Blue Chip Marketing Worldwide, in the Dicus Family Auditorium (room 1111).
Joyce Claterbos, lecturer and organizer of Marketing Week, says that the week’s events are an opportunity for students to understand how the marketing they’ve been studying in the classroom really works for companies.
“The students learn about different career paths in marketing so they can make a more informed choice about where they might want to work,” Claterbos said. “Marketing Week is also a way to build strong connections between our students, the School of Business and working professionals. We have guest speakers that ask to return again and again because they enjoy our students and really want to contribute to our students’ success.”
2017 Marketing Night keynote speaker:
Stanton Kawer, chairman and CEO at Blue Chip Marketing Worldwide
Classroom speakers for this year:
Mike Turner, project manager at AMC Theaters
Jo Barr, marketing director at Hollis & Miller
Jennifer Jordan, director of KU Business Career Services
Michael Tritt, CMO of Union Station Kansas City Inc.
Brad Hampton, CFO of Helzberg Diamonds
Katie Sparkman, senior strategic marketing manager at The Kincaid Group
Chuck Miller, president of The Marketing Element
John Meese, director of retail execution at Bushnell Corp.
Emily Gates, director, client insights at SMG
David Patrick, CMO of Performance Retail Marketing Group
Jason Solarino, director, consumer insights at AMC Theatres
Haley Pille, pursuit strategy specialist at Burns & McDonnell
Karyn Page, president of Kansas Global Trade Services
Frank Jurden, executive director, global advisory at VML
Alex Martin, marketing project manager at CBIZ Insurance Group
Julie Stoetzer, director of branded paper and plastic at Huhtamaki
Patrick Gahagan, VP of category management at Hallmark Cards
Melinda Turitz, consultant
By Anna Pankiewicz