Last year’s Marketing Night included a Marketing Mixer in which students had the opportunity to meet with employers, followed by keynote speaker Matt Anthony, CEO of Y&R North America.

School to kick off Marketing Week 2016

Industry experts will share expertise in marketing analytics with business students

The School of Business will host a week of events from Monday, Sept. 12, through Thursday, Sept. 15, in Capitol Federal Hall to promote the field of marketing and its career opportunities for students.

Marketing Week is the largest annual marketing-related event for the School of Business. The focus of this year’s lineup of events will be marketing metrics and analytics.

Students will learn from marketing professionals as they share their expertise and experiences with guest presentations in classes. The week of events will culminate with a panel discussion at the keynote event, “The Stories in Data,” at 7:30 p.m. Sept. 14.

Joyce Claterbos, lecturer and organizer of Marketing Week, said that marketing analytics is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic knowledge of how to use the data that has been gathered by the business for the purpose of generating insights to drive decisions and actions.

“Marketing is a very diverse profession, and it can be daunting for a student to decide which career path is best for them. During Marketing Week, we bring in marketing professionals to share their expertise and career experiences with our students,” Claterbos said. “This is the third year of Marketing Week, and we are especially excited this year to have a panel of five experts in marketing analytics for the evening event.”

Panel members for “The Stories in Data” are:

  • Lung Huang, head of strategic partnerships for 84.51°, a Kroger Company (panel moderator)
  • Jason Solarino, director, customer insights at AMC Theaters
  • Amy Monshausen, vice president, brand strategy and creative at Express Scripts
  • Dave Momsen, SVP business development at Collective Bias
  • Jason Booker, senior director of corporate sponsorship and broadcast sales at Kansas City Royals

Classroom speakers for this year are: