Top 11 Tips to take the Perfect Profile Photo with Example Portraits

Kaitlin Zhang
6 min readJun 25, 2018

The 2nd step of my 5 Steps To Build Your Personal Brand Online is Profile. Profile is about creating the best first impression using visuals such as your profile photo, profile video and your visual identity. In this post, we’ll focus specifically on the all-important profile photo and supplementary photos.

If you are an entrepreneur who mostly works through the Internet, you probably know how important it is to get your photo right. After all, your customers look at your photo and form an opinion about you and your company in less than 1 second. Fortunately, these 11 simple tips can help you create amazing looking portraits.

Tip #1 Use a recent photo consistently across all platforms.

This will help you maintain the same image across all platforms you use for your business. It will also make you instantly recognizable to your customers. When they stumble upon your profile in social media there will be no doubt in their mind that IT IS YOU. Use supplementary photos to tell a visual story of who you are. These are typically not profile photos, so they are rarely square. And they can be used for social media, your personal website and in the press.

Tip #2 Use a high-quality camera. Get a photographer if you can.

Blurred, out of focus pictures; this is what most likely will happen if you use a bad quality camera. If you don’t own a decent camera I would recommend hiring a photographer. Not only he or she will know what pose you should take to look your best. A great photographer will also be able to recommend settings for the photo shoot that would work best. Expect to spend at least 1 hour to get one decent profile photo, and up to 1 day to get all the supplementary photos.

Tip #3 Don’t use a selfie for a profile photo.



Kaitlin Zhang

CEO at Oval Branding | UK USA China| Financial Services Tech and Blockchain| A minimalist. @KaitlinZhang