I Got 99 Problems, but Product-Market Fit Ain’t One

For early-stage businesses, product-market fit is an obsession. Evidence of it has become an investment requirement for many Seed and Series A VC funds. It makes sense from an investor’s perspective; take a look at data from CB Insights as to why startups fail, and you’ll see that “No Market Need” tops the list, accounting for over 40% of startups that close their doors.

It’s clear that finding the proverbial product-market fit is critical; however, it is unclear what exactly finding it means. …


I Got 99 Problems, but Product-Market Fit Ain’t One

For early-stage businesses, product-market fit is an obsession. Evidence of it has become an investment requirement for many Seed and Series A VC funds. It makes sense from an investor’s perspective; take a look at data from CB Insights as to why startups fail, and you’ll see that “No Market Need” tops the list, accounting for over 40% of startups that close their doors.

It’s clear that finding the proverbial product-market fit is critical; however, it is unclear what exactly finding it means. …

Kaitlyn Doyle

ND 2012. Marathon runner x5. @ChicagoBooth 2020. Venture Investor @TechNexus.

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