Intellectual πŸ† Measuring

Is sounding like you know a lot of stuff going to actually help your client achieve their goal?

In the fitness industry there is this really annoying thing going on. Coaches are bombarding their social medias and clients with a sea of science in order to increase their perceived value as a professional.

I’ve always been a nerd. Science was my thing in school. I graduated a degree in Aerospace Engineering (there was no shortage of nerds there, myself included). I’m not anti-science.

However there is a difference between studying to deliver the most value to your clients, and spouting long winded scientific principles in order to assert your standing as person β€˜in the know’.

Clients don’t pay you for what you know.

They pay you for a solution to a problem.

There is no shortage of information out there for someone wanting to get in shape. More information does not help.

Truly great coaches understand the science, cut away 90% of what the general gym goer has no need to understand and simply provides a simple principle driven system that lets them move in the direction of their goal.

Once clients are well versed in the fundamentals (think Calories, Sleep,Protein or Squat, Hinge, Push, Pull & Loaded Carry) they may want to know more and dive deeper into the science. At which point a good coach can help them continue their education in health and fitness by divulging more detailed information.

Be wary of people trying to come across as intelligent masters of their discipline. The could simply be performing some intellectual πŸ† measuring.