What is Brand Identity?
It underlines who you are and is the fundamental means of customer recognition, a signpost. It’s the first thing that your customer identifies with your company and symbolizes the brand’s differentiation from your competitors i.e. communicates your uniqueness quickly and effectively.
In today's world where the word “branding” is colloquially much used and abused it’s often commonly thought that a logo is the brand. This couldn’t be further from the truth. A logo is a very important element of branding but it is not ‘the brand’, only a small piece of the whole entity. It is simply an icon that indicates it’s existence, a system used to lend a clear and consistent voice for your product or service. It doesn’t change who you are; it just amplifies how you are perceived by others. Your logo or identity in conjunction with your brand help people understand who you are and what you offer.
A company or product logo identity is the visual bridging the gap between your brand and your customers. It turns your name into a visual trigger, forming a connection in the minds of your customers with the values your brand stands for. It is important therefore, that the implementation of that identity throughout your communication strategy does the same. A well designed and crafted identity amounts to nothing if putting it into practice is haphazard and poorly thought out.
If you are struggling to develop a great brand identity, talk to us. Brand identity design is key part of our professional expertise and we love working with clients to develop distinctive brand identities for their companies, products and services.
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