“Imagine if people got this excited about Lloyds or Barclays branding.

Was this always part of the plan, or has this been surprising to Mondo staff?” — tomsr- Mondo Alpha User

As Mondo gears up for its change name today, there is such a buzz around tech city London. I think as a “millennial”(just about in that age bracket) things are reverting back to how it was when being loyal actually meant something and Mondo has encapsulated the feel of being part something bigger, you can feel it by signing up to the community and see real people share real problems or talking to the support team through the app and timing how quickly they get back to you.(fastest I have ever seen)

For me a big thing is connecting with your consumers, Big Banks like Lloyd’s and Barclays pay marketing analysis companies big money to tell them what the consumer wants. For instance the blue rewards stunt

The best way to do this is just ask people what they want from the companies product, not a 3rd party data gatherer.

Being able to see though marketing is a gift of the technologically inclined as we look to user reviews and word of mouth to make a decision. not what a company tells us.

The fantastic thing about Mondo is the fact that it’s open, I mean everything is open (even how the bank makes money). yes of course there are some inner workings that are kept but only for security reasons, name me another company which is so transparent (not the ones that say it but don’t actually show anything).

For me I love to know how things work and for my bank to help me to be financially smarter without me having to tell them that that’s what they should be doing as a place that holds my money.

For the people who are supporting M(new name coming today)i don’t think they have to pay anyone to advertise why they are good, if people have great experiences with something they will always look for someone to tell. This is key because you won’t just get users, you get followers and there is a difference between the two;

user
noun
plural noun: users
1.
a person who uses or operates something.
“the user should press return and a message will be displayed”
&
follower
noun
plural noun: followers
1.
a person who supports and admires a particular person or set of ideas.

When a Company becomes “A Brand” it has followers and In this age, a Bank that deals with something as vital as holding peoples incomes you need followers as they are really loyal and I think more than users. (i.e I occasionally have to use Barclays — don’t like them — my wife was with them so I changed my bank as to send payments easily between us and to have a joint account) Followers are sharers in your company vision, Thats where the Magic is.(If you look away you might miss the magic)

That for me is the beauty of

Watch it unfold here …. https://www.youtube.com/watch?v=QJbUw5kcZiQ