Back To Basics: basedSKIN.
A Vegan Skincare Journey.
Collagen, Elastin, and Hyaluronic Acid are just a few of the components that make our skin appear youthful and vibrant.
However, as we get older, our body naturally begins to slow down the production of these magical properties that we adore so much.
Top skincare concerns revolve around dryness of the skin causing wrinkles, excessive oil production causing break-outs, and an uneven skin tone or dull complexion.
In today’s beauty market; Collagen protein powders are all the rage amongst those looking to build back their body’s lost collagen.
Collagen protein supports hair, skin, nails, ligaments, and other connective tissues. Collagen is highly bioavailable; meaning your body can absorb it and use it quickly and efficiently.
There are a number of products in the cosmetic industry claiming to increase collagen levels. This is primarily false; considering collagen molecules are too large to be absorbed topically (through our skin).
I thought to myself,
“What if there were a way that we could increase our own levels of Collagen (as well as our Hyaluronic Acid and Elastin) without the need to consume animal-derived products?”
Thus, the road to my cruelty-free (VEGAN) Collagen super serum, COLLUGREEN™ (Coll-U-Green) began!
Today, at 26 years old, my skin is clearer, tighter, and healthier than ever before!
Apart from opting for a dairy-free, vegan diet; I’ve also been keeping up with a skincare regimen that is as simple as it is lovable.
I’ve found that the right natural ingredients from nature, in combination with polypeptides; make for an unstoppable skincare regimen that even in-office procedures simply cannot mimic!
(What is it?)
basedSKIN. is a plant-based skincare line in which products are each based on a few natural ingredients in combination with polypeptides. We say ‘NO’ to parabens, fragrances, dyes, phthalates, sulfates, formaldehyde, and all harmful chemicals and preservatives!
(What are you known for?)
We are known for our 2-Part skincare system, Collugreen™.
Our cruelty-free formula contains polypeptides in which stimulate the skin to produce more of its OWN collagen, elastin, and hyaluronic acid. In fact, it boosts your OWN Collagen synthesis by up to 350%!
Apart from polypeptides, the duo is packed full of vitamins, hyaluronic and fatty acids, omegas and other nutrients that are all hand-picked to perfectly hydrate and benefit your skin in all of the right ways.
(What makes you different?)
Collugreen™, like most all other products on our line, is suitable for all skin types including sensitive, mature, and acne-prone skin.
As stated above, just like most all of our products; it is cruelty-free, non-GMO, fragrance/dye free, and free of all harmful chemicals!
basedSKIN. packaging is completely recyclable, sustainable, reusable, difficult (if not impossible) to break, and travel-friendly!
In terms of marketing, I was beyond bored with skincare campaigns and brand websites filled with multiple angles of product packaging.
Instead, I choose to see basedSKIN. products showcased alongside physical results and photographs of people. Why simply look at products when you can look at potential product results?
I also wanted a skincare line that showcases a variety of ethnicities — as well as each gender, skin type, & skin concern.
Skincare is vastly personal. You wake up to it and go to sleep to it. I want everyone to feel included.
(Were there any struggles along the away?)
During the process of developing basedSKIN., I stepped out of my comfort zone many of times.
I am very critical on myself, and I can certainly admit I struggled from time to time with making concrete decisions.
However, I told myself that if I was going to do this, I was going to do it the right way.
Launching a skincare line, a good one at least, is the least bit inexpensive.
On the contrary; from ingredient listings and product formulas — to then lab testing and purchasing those formulas to website creation & hosting, product packaging, campaigns, marketing, and more!
However, I put more than just money into basedSKIN.; but equal amount time, efforts, and creative input.
I wanted to produce an incredible anti-aging product to turn back the hands of time. I wanted a rapid collagen producing serum that still remained plant-based with minimal chemical input.
Most of all; I wanted a line of products made for everyone: from dry skin to oily skin — as well as sensitive, mature; and even acne-prone skin!
What started out as a product I would personally use and share with my friends, evolved into a skincare line I would then release to the public.
For the greater good of the brand: I pushed myself, took initiative, and kept an open mind to learning new things every step of the way.
(How do you define success?)
When it comes to basedSKIN., I define success vastly different than I ever have before.
In the past, I may have simply looked at numbers. However, with this brand, it’s all about results.
Success to me is every time someone uses my product and falls in love with it.
If I only have ten clients, but all 10 of them experience positive results with their skin — that, to me, is success.
I know the brand will grow once we release our official product launch, and I hope it does so that people can solve some of their skin’s most difficult issues.
Quality will bring quantity. The demand will come if the products are great.
My initial goal is simply to see positive results with every single client of basedSKIN.
Consistency is one of the most important factors when it comes to skincare. You can have the most amazing skincare regimen in the world; but if you aren’t staying consistent with your plan, it’s nearly pointless.
When combining the proper steps of products with the discipline of continued usage; there’s no doubt that basedSKIN. will guarantee you the same, epic results!
To learn more, visit: basedSKIN.com
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(Interview Excerpt From Upcoming VoyageLa: “Meet basedSKIN.”)