Hidden Texts and Links in SEO — A Black Hat SEO Technique
What is meant by the term “Hidden texts and links”?
Search Engine Optimization (SEO) is expounded with several techniques to achieve ranking for your website and web page. Hidden texts and links are one among the old, unethical and a black hat SEO technique to achieve a high ranking position within the search engine result pages (SERPs) by violating Google rules and regulations.
On the earlier days, Hidden texts associated links was an aggressive strategy in which you may hide texts on web content to achieve ranking for a few keywords which aren’t visible within the web content, however, is crawled by the search engine bots. This technique is also known as “Content Cloaking”. There are various hidden text techniques.
What is the reason for using hidden text and links in SEO?
The actual reason for using hidden texts in SEO are as follows:
- Keywords which should not be visible to the users, however, desire the search engine to crawl and gain high ranking within the SERPs.
- Some SEO professionals believe that the number of keyword count on a web page actually helps to rank the keyword by the search engines and thus leads to keyword spamming the page.
Consequences for using Hidden texts and links techniques:
Hidden texts associated links is a black hat SEO technique that is outdated and an unethical method and it is the way to cheat the search engine. For achieving a high ranking position within the SERPs, you must improve the quality of content, the site’s usability and create back links. However, if you employ this method nowadays, your website might get penalized from Google or might even get banned by the search engines.
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