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Remote meetings are one of the challenges with working remotely or from home. Generally many would prefer to have face-to-face meetings as it is perceived to be more productive. Here at K&i we find ourselves working for clients from countries all over the world. Over the past decade we have learnt a couple of things on how to best conduct remote meetings and would like to share our insights with you, to help you be more effective and productive. Here’s some of our advice:

Plan an agenda and share it in advance

This is important, so everyone can prepare beforehand and you don’t end up wasting time during the meeting. …


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Working remotely in the COVID-19 crisis can be a challenge for many businesses. As the COVID-19 pandemic continues to sweep the globe, businesses are sending their workers to work from home. This brings with it a new set of challenges for businesses to keep going, and a new set of challenges for workers now working remotely.

We would like to extend our arms and hearts out to the people who are finding it hard to now work from home. It can be a challenge for those accustomed to working in an office. Many agencies, us included, are somewhat used to being a remote workforce. We often find ourselves working remotely with clients from across the world, so we have some experience in this field. …


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To be creative by definition involves the use of imagination or original ideas to create something. Because the outcome is unpredictable, the creative process can seem chaotic, messy and scary. But by having a process, and having faith in the process, you can create a bit of order in the chaos.

But can creativity have a process? Does having a process kill creativity? Well, luckily no. Studies have shown that it isn’t so much about some stroke of genius or sitting and waiting for the penny to drop. But rather that of simply showing up and doing the work that ultimately leads to breakthroughs. Many creative geniuses of our time worked intensely. Van Gogh, Da Vinci, Picasso and Shakespeare were all ‘mass producers’ of their works. Malcolm Gladwell, in his book Outliers, states that you need at least 10,000 hours of practice to succeed in a skill. …


Websites are key in marketing your business. That’s why, apart from branding, website design has become one of the key services we offer. Here we’ll run through the steps of a typical website design and development process and how to prepare from a client perspective. When it comes to website design and development, our process includes 4 phases: Research, Plan, Design, and Build.

Phase 1: Research

To effectively design a website you need to understand the business; it’s challenges, target market and customer. The research phase includes an initial assessment of the current situation, company background, competitors, requirements and goals for the website. …


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One of the key services we offer is branding. Whether it’s for a startup, rebranding an established business, or branding an event, the importance of good solid branding has never been more relevant. Here we’ll run through the basics on what branding is, and some useful tips on how to brand successfully.

What is branding and why is it important?

Can you imagine a world without branding? As long as humans have been sharing and trading, some form of ‘branding’ has been there to communicate the differences. Without branding an item is void of personality and doesn’t hold values or promises. Without branding a car is neither known as fast or safe, it’s just a car. Branding will influence every aspect of your business. …


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Choosing the right design agency isn’t that easy. There are a few things to consider, but firstly, it is important that you do your research upfront. Don’t email everyone (yes we’ve had emails were we’ve been ccd in!). The “To Whom It May Concern” emails go straight to the spam folder. If you haven’t taken the time to investigate whether the design agency is suitable, it simply shows a lack of understanding, laziness, and that you are more concerned about price than the project outcome. It’s not a good start.

Here are a few tips on what to consider:

Budget

What can you afford? Don’t be scared to talk budget. Designers are not here to scam you; they are here to solve problems. It is important that you consider your budget upfront as it will affect whom you should be contacting in the first place (Student, Freelancer, Agency), and what level of expertise you can afford, along with what is achievable within your budget. …


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There are several points to consider on how to write a brief. However before contacting a list of design agencies for cost estimates, as a client, you should first take some time to research which agencies would be best suitable for your project (read our previous blog post).

Once you have a shortlist, you need to write a brief. Surprisingly very few take the time to really consider the importance of writing a comprehensive brief. It’s not a quick or easy process, but it is essential in order to have a successful project. …


All professions deserve respect; whether it is doctors, car mechanics, teachers, accountants, architects, police officers or designers. We all studied and worked hard to gain experience, so why is it that the design profession sometimes seams to be less respected? The problem might be that people don’t see the value design can bring. And some are only interested in acknowledging the time they are paying for, which often means they focus on the money (i.e. going with the cheapest option).

If it is all about time or saving money, the outcome by default becomes less of a priority. Because design is often subjective, it can be difficult for a non-professional to know if the outcome is good or bad. Yes, we can all have opinions but if you don’t have the experience or expertise, or have objective reasoning to back up concepts, there’s really little point (and no, ‘my wife likes yellow’ is not a good enough reason). …


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A couple of months ago we listened to a TED talk called ‘Start with why’ by Simon Sinek (if you haven’t seen it, it’s worth a watch).

It’s a great talk, very interesting, and inspirational. In essence, Simon talks about having passion and purpose. He say’s “People will follow you, people will buy into what you do because of why you do it, not how you do it. If you share why you do what you do, it will attract businesses and people who believe what you believe.”

It got us thinking about why we do what we do.

Back in 2010, we had just launched K&i and we were putting together graphics for our website (strict HTML, no responsiveness around at that time!). We wanted to communicate our passion and hands-on approach, so we experimented with light, shadows and paper cut outs. It was very fitting, and perfectly illustrated what we were all about. …


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It might be a showing of age, but whenever I hear talks about automated services, robots, drones and even things like tap and pay, it scares me a little. But there’s a different kind of automated service that scares me even more, the one where thinking has been left out of the equation. As we move towards a world occupied by more and more automated services, I would argue that originality and creativity is going to become even more valuable assets than ever before.

How does originality effect brands?

In today’s world companies are tasked to create more and more content, consistently and quickly, to stay on top. …

About

K&i

K&i is a Creative Design Agency specialising in branding and visual communication.

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