Eric Arthur
Jul 22, 2017 · 1 min read

This is a good post. It’s amazing that we still see nonprofits with no website. It’s really a necessity if you want to reach your maximum fundraising potential.

Having the right technology is essential, and nonprofits are notorious for lagging behind the curve in technology. Sometimes increasing fundraising margins is about having the best tools. Some tools convert better than others. For example, research shows that many nonprofits will raise more overall with an SMS donation program in their marketing mix than they will without one.

Text-to-donate is one area that is experiencing an increase in clickthrough and conversion rates, as more and more people transition to mobile-first. Check out this helpful infographic: https://www.gmg.cm/blog/do-sms-donations-work

    Eric Arthur

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    Social entrepreneur who's Into Kant, Jung, objectivism & gnosticism | Owner of @gnosismedia