While this is a lucrative program, less than 1/10 of 1% of nonprofits will qualify or win a Google grant. But there are other, more reliable ways to generate revenues and grow your donor base.
One excellent investment for smaller nonprofits is in a text to donate service. With a shortcode and keyword, nonprofits can build their donor lists and engage in regular communications with prospective donors to move them down the conversion funnel.
We’ve published a collection of research showing that many nonprofits will raise more overall with an SMS donation program in their marketing mix than they will without one. Read the blog post: https://www.gmg.cm/blog/do-sms-donations-work