While this is a lucrative program, only a small percentage of nonprofits will get one of these Google grants. But there are other, more reliable ways to generate revenues and grow your donor base.
One excellent investment for smaller nonprofits is in a text to donate service. With a shortcode and keyword, nonprofits can build their donor lists and engage in regular communications with prospective donors to move them down the conversion funnel.
We’ve published a collection of research showing that many nonprofits will raise more overall with an SMS donation program in their marketing mix than they will without one. Read the blog post: https://www.gmg.cm/blog/do-sms-donations-work