Kara BurneyHow to Motivate Your Marketing Team with Competitive Intelligence [+ Free Template]There are many ways a business can go belly up. Disruption. Irrelevance. Obsolescence. For marketers, the most pernicious is the so-called…Aug 11, 2016Aug 11, 2016
Kara BurneyThe One Presidential Candidate Who Make Us Laugh (and Cry) OnlineNo election year is without comedic value. But among the remaining candidates, one stands alone as the most “HaHa”-worthy candidate: Ted…Apr 29, 2016Apr 29, 2016
Kara BurneySpray and pray, smartphone neck, and the rise of mobile media consumptionOriginally published on The Next Web.Apr 21, 2016Apr 21, 2016
Kara BurneyWhy Instagram Wins the Brand Popularity Contest on Social [New Research]Research originally posted on the TrackMaven blog.Mar 25, 2016Mar 25, 2016
Kara BurneyThe Instagram Algorithm and the Rise of the Pay-to-Play Platforms: What Marketers Need to KnowThis post originally appeared on TrackMaven.Mar 18, 2016Mar 18, 2016
Kara BurneyJ.Crew’s Data-Driven Approach To Fashion (And Marketing)In an industry dedicated to the exultation of the ineffable — beauty, style, and all that’s en vogue — talking about data can feel a bit…Mar 14, 2016Mar 14, 2016
Kara BurneyWhy 2016 is the Year of Lean BloggingUnless your company is undergoing an identity crisis, the core of your website — your homepage, your product, and “about us” pages — should…Mar 7, 2016Mar 7, 2016
Kara BurneyWhy the Content Marketing Paradox is Crushing Your Brand ( and How to Avoid It)By early 2015, marketers faced a problem. In the rush to “do” content marketing, brands of all shapes and sizes created more content on…Mar 7, 2016Mar 7, 2016