7 Tips from an Obsessive Twitter User
I have a couple of Twitter accounts and have used them to post over 120k Tweets, gaining over 40k followers. At times people have said my use of Twitter has been ‘obsessive’, and I admit it can get a little addictive at times. On the plus-side I’ve gained a solid grasp on how the Twitter ecosystem works, and learned a few key lessons I wanted to share.
- A photo is worth a 1,000 words — instagram, snapchat, flickr -online interactions have moved beyond text. Photos can be powerful ways to get your message across quickly with impact. Use them.
- Infographics make the complex digestible — Do you have long-winded and complex descriptions and service explanations that could be better understood in a clean and professional infographic? Do it!
- Add value with your engagements — Inform, educate, ask for opinions instead of simply broadcasting or bragging.
- Focus — The social-sphere is crowded, to gain visibility go deep and narrow. You need to focus — this makes you much more likely to get exposure and followers. Journalists and bloggers are constantly looking for expert views on particular topics and Twitter is a great platform to be found on.
- Be prolific — Content ages fast in the social-sphere so if your last update was a few months ago you’ll risk losing credibility. Consistency also helps people better fit you into their limited ‘content consumption schedule’.
- Don’t indulge bullies (trolls) — Twitter and other social media platforms are open, this means that people can talk back. They may refer to your ads, updates, services in rather unpleasant terms. If there is a legitimate query or question then respond to this, but recognise that some people get their kicks from stirring conflict and don’t indulge them.
- Dominate one platform first — The accepted wisdom is that you need to be everywhere at once, Facebook, Twitter, Instagram, Snapchat, Google+, Youtube, LinkedIn etc. But do you realistically have the resources/time/energy for this? Much better to focus on one platform and dominated it than spread yourself too thin. Each has its own ecosystem and etiquette to master to achieve real proficiency.