Let’s have a casual conversation about rebranding.

Let me start off by defining what I mean by a “rebrand.” I often find myself switching “branding” and “visual identity” back and forth. Which, to be honest, they’re often used synonymously and simultaneously. Anyways, in this case, I’ll refer to logos and colors as “visual identity” and “branding” as your organization’s personality.

I’ll just state the facts. A new logo slapped onto your organization’s letterhead won’t save or help it. Just like my mother used to say, “Looks aren’t everything, dear”; you can apply that same concept to your brand. Don’t go into your rebrand with a mindset that pretty colors and great typography = profit. …


Karla Tuten

Graphic Designer

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