C’est moi

I’ve always been curious about the future. The fact that all your plans for tomorrow are based on anticipation — sure it might be calculated and based on predictable outcomes from the past — but someone decides to change a small detail and *boom* it sets a domino effect in motion.

A lot of the conversation around Ai in general has been very fatalistic and i’m probably guilty of the same. Sharing what everyone is doing, without the context of maybe why they’re doing what they’re doing. …


Listen to
https://www.thewrap.com/bandersnatch-all-19-black-mirror-episodes-ranked-from-good-to-mind-blowing-photos/

Last January i wrote a post on the ‘Top Creative Automation Tools : 2018’ — with 2x the number of reads and 3x the number of fans compared to other posts — logically, we have this years edition :)

Why the ‘Artificial Intelligence / Machine Learning’ focus? Mainly because we’ve now moved into that space with Outlined. This year i’m going to write more actively about this; suggestions/questions are most welcome.


This has been a while coming :) As the headline suggests, this post covers a longlist of products & services i’ve found interesting, have used or bookmarked for later use. The common theme — ‘automating the creative process’.

This has insights from 18 months ago. We’re living in a bubble where Ai goes.

But before you jump into the list, check out this link:
The Automation of Creativity

Ai & Automation are impacting creative industries in ways that few are talking about openly. If you’re a ‘creative’ individual — you’ll need to up your game to stay ahead.

I believe Automation & Ai is challenging creative thinkers to deliver to their highest potential —…


Lets first define what we mean by ‘successful’ partnership with your agency. Do you want for it to be a very responsive agency, and so that’s key to your success? Is it one that delivers fantastic creative output? Is it one that consistently gives you a ‘great deal’ everytime? It could be any of these, all of these or something else entirely.

At the heart of it — everybody wants something. And often it’s just a matter of figuring what they want and giving it to them, which in turn makes it easier for you to get what you…


“If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.”

A Coca-Cola Executive

That quote is telling in how deeply Coca-Cola is embedded in our psyche. Coke as a brand is much more than it’s logo and advertising. And more than anything else, it’s the consistency of the Coke brand that has helped make it a global phenomenon.

I believe the unsung hero is the Coca…


A Maharastrian family in India from the early 20th century.

You’re a 2nd or 3rd generation business owner and have entered the business recently.

Maybe you’ve lived abroad or worked for a large corporate. Your industry could be going through some drastic change and you need to keep pace or there’s a new joint venture you’re embarking on. Maybe a large institution is investing in your growth. Branding plays a key role in each of these scenarios.

Given your experience, you now want to implement your insights into your family business, but there’s resistance from others in the business (parents, relatives, trusted advisors). How do you explain the…

Karn Malhotra

Brand Strategist. TEDx Speaker. Ninja. Foodie. Explorer. @outlinedco

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