Karolina BarnesWhy brand storytelling must be part of your strategyFrom a very young age we relate and react to storytelling. It’s also the oldest marketing and sales tool. Stories trigger an emotional…Feb 19, 2018Feb 19, 2018
Karolina BarnesDoes direct marketing have a place in today’s digital world?Long gone are the days where our high streets were brimming with a host of individual independent retailers. With sky rocketing costs it…Oct 24, 2017Oct 24, 2017
Karolina BarnesYou’re not an online business, you’re a business that sells onlineLast week I had an interesting conversation about how to generate sales for a business that sells online. This is something I discuss as a…Oct 13, 2017Oct 13, 2017
Karolina BarnesWhy I think sale on return agreement sucks and what you can do about itIf you are a designer or have any kind of lifestyle product to sell to retailers, you probably came across sale on return agreement. As…Oct 4, 2017Oct 4, 2017