Do you ever have an impression that the concept of transparency in software development could be more… transparent? In every company, it can mean something entirely different and, just like any other industry practice, it has fluid boundaries. At Code & Pepper, we start our transparency policy by explaining what…


“Women Power Day” is an annual conference about marketing and advertising addressed to women. For this year’s edition, I was invited to give a speech about AI and hyper personalization in marketing. The original title of the presentation started with a question: “Is AI female?”. …


No matter where your customers shop, they expect the experience to be enjoyable, user-friendly, and reliable. It sounds like a description of a perfect product, doesn’t it? Retailers and e-store owners are not only offering products like shoes or apparel to their consumers. Their stores are products that consumers use…


In an ideal world, every e-commerce operation would closely monitor the number of visited pages and clicks from customers. When you think of such monitoring, you probably associate them with your store navigation and customer journey from home page to checkout: category pages, product pages, cart page, etc. What if…


Welcome back, perfectionists! This is the last part of my blog writing series. In my previous posts, I told you the secrets to a perfect topic, keyword selection, research and planning. …


They say that “money talks” but what does that even mean today? It’s big data and AI that does the talking now. A report from Verndale revealed that 63% of respondents rated big data/analytics as the most important technology for enhancing the customer experience. The banking industry is no exception…


You may associate the term ‘loyalty’ with loyalty programs and all those plastic cards that fill your wallet. However, you need to think bigger than that. The scope of loyalty begins with the first purchase and lasts through all following transactions throughout the customer lifecycle.

From the retailers’ perspective, loyalty…


Web Summit? You mean that herd of geeks and startup freaks marauding around the charming city of Lisbon for a few days in November? Yes, exactly that, but… not exactly. Web Summit is a perfect opportunity for content marketers to learn and get inspired in a one-of-a-kind environment. …


There are two kinds of people in this world: the ones that believe anybody can write blog posts and those who think blog writing is a privilege of professional wordsmiths. Which one are you? …


How often do you feel absolutely sure that you’re making the most of your marketing automation campaigns? If your answer is “every time”, congratulations, but beware — there’s always something to improve or collect. …

Kasia Krn

Sending good vibes from the seaside. 3city-based fan of UX, content design, movies, books, makeup, and poms.

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