5 Step Budgeting Process For Your Digital Marketing Budget

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This is the ultimate guide to plan your digital marketing budget.

Awareness

Interest

Desire

Action

Post action

Budgeting

Assumptions

a) Each stage has a different conversion rate.

b) Number of visitors = Planned spend/ cost per click

c) Total sales = Number of visitors * Avg conversion rate

d) ROI = ( Profit * Number of sales) — Spend

Budget allocation for different stages of customer life cycle:

For Cost/ Click, you can look over standard average metrics for your particular industry
For Cost/ Click, you can look over standard average metrics for your particular industry
For Cost/ Click, you can look over standard average metrics for your particular industry

Final Budget

Key Results

Insights you should take care of before you plan

Display Advertising @Amazon | Ex-entrepreneur | Digital Marketer