Startup People! Here Is Your 90 Day Marketing Plan

Kasturi
11 min readOct 30, 2018

First 90 days is always pivotal for any business. You would have experienced it probably, or your next client might say it to you, or your boss would have told you, or you might be asked in your next job interview.

But why am I saying this? I’ve been into digital marketing for last 4+ years, have been a one-man army for multiple startups, and have worked as a social media manager, email marketer, event marketer, SEM specialist, SEO specialist, content writer, content marketer, product manager, and as an entrepreneur. After 4 years of execution, finally I’m onto building a Digital Nomad Team with DigiMusk.

I’ve struggled a good time when it came to few of the challenges to solve for the small — medium size businesses such as

  1. Which channels to focus on digital marketing for them?
  2. How to build a marketing dashboard that makes your client understand your efforts?
  3. How to plan for marketing in the initial 90 days so as to give a preview of your work to the client?
  4. + many more.

Recently, I was helping a client in crafting their first 90 days marketing plan and this time I had made up my mind to draft a process out of it.

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Kasturi

Display Advertising @Amazon | Ex-entrepreneur | Digital Marketer