In Part 1 of the series, we discuss what types of notifications visitors are anticipating on your website, while Part 2 covers where to place those notifications. Now, let’s look at how web notifications fit into personalization strategies and what results they yield.

eCommerce marketers have been determined to enhance visitor journeys through data, optimization and analytics for some time. To reach this goal, marketers became usability-driven and directed resources into cosmetically optimizing websites — from testing headers to Google’s 41 shades of blue.

While endless optimization produces positive outcomes, visitors grew more accustomed to well-designed websites. …


*This is Part 2 of the blog post series about which notifications will illuminate a visitor’s journey, where to place them on your website, and with which strategy to pair them.

Previously, I discussed which types of web notifications visitors want to encounter on their journey towards conversion. Notifications are best accepted when they encourage, help, bring value, have a personal touch to them, are delivered in real-time, and accurately predict a visitor’s behavior.

The next goal for the marketer is to figure out how to stitch the visitor’s journey together and declutter their session. We may have a stack…


As for eCommerce marketers, customer notifications are nothing new for us. We know they are working, be it on mobile or web, if orchestrated properly. Even 50% of users tend to see notifications as helpful. However, the other half find notifications downright annoying. If you’ve been concerned with what category your audience would fall into, you’re not alone. The majority of marketers often hesitate to implement web notifications because they are afraid to irritate their users, to come across as spammy or to cause visitors to leave.

But fear no longer — there’s a solution.

Visitors will engage with your…


Subscription e-commerce can have its cake and eat it too. Companies benefit from a direct-to-consumer acquisition framework and a recurring revenue stream. Consumers enjoy a personalized experience. Everyone wins. You know this segment has promise since the industry is witness to an eye-popping billion dollar acquisition.

Effective marketing technology is absolutely crucial to the success of the subscription e-commerce model. Marketing technology needs to aim at the biggest challenge that these companies face on a recurring basis: acquiring subscribers, keeping them engaged through the subscription cycle so they can lower the rate of “churn,” or membership cancellations.

No wonder AI-based…


As marketers, we now have data at our fingertips. The industry has given us a broad set of data warehousing and analytics tools. In many cases, these tools work well at providing us aggregate data about what visitor acquisition channels are working for our top-of-funnel spending. We see reports on paid, organic and referral channels, as well as our cost and conversions there-to. What about visitor engagement data between acquisition and purchase — is this at our fingertips and actionable?

The answer lies not in an analytics feature checklist. It’s in the fundamental approach of web analytics tools — they…


3% of people generate 90% of the impact online, such as views, backlinks, likes, etc. This puts “Influencer Marketing” firmly on the to-do list — leveraging the power of those 3% is a valuable strategy for anyone looking to accelerate reach. As consumers are becoming immune to traditional digital advertising, they are demanding a more authentic medium that marketers haven’t turned into a growth machine. Yet.

If you are considering influencer marketing, you’re in good company — 94% of marketers who used influencer marketing believe it to be an effective strategy. …


Content marketing works. The right content strategy guides your visitors through the sales funnel without making them feel like you’re pitching. Your customer controls what pieces of content they interact with, while you enjoy the climb in conversion rate.

Don’t take my word for it — websites which implement content marketing are experiencing an average conversion rate of 2.9%, compared to a 0.5% conversion rate of websites without content strategy. That’s nearly a 6x increase. However, this conversion rate comes at a cost. As you look at well orchestrated content marketing campaigns from top retailers, you may wonder — how…


Data, data everywhere. As marketers, we’re used to collecting furious volumes of data for a sole purpose — to take a look into a complexity of consumer behavior and translate it into an intelligent customer interaction. And as consumers, we’ve already felt it:

  • Google autocompletes your search queries
  • Facebook news feeds are tailored based on your “likes”
  • Tesla is applying a mesh network of AI techniques where one car helps all other cars in the network learn on-the-fly

It’s no secret that harnessing large volumes of data quickly and accurately will positively affect your revenue stream through acquisition, conversion, and…


Data, data everywhere. As marketers, we’re used to collecting furious volumes of data for a sole purpose — to take a look into a complexity of consumer behavior and translate it into an intelligent customer interaction. And as consumers, we’ve already felt it:

  • Google autocompletes your search queries
  • Facebook news feeds are tailored based on your “likes”
  • Tesla is applying a mesh network of AI techniques where one car helps all other cars in the network learn on-the-fly

It’s no secret that harnessing large volumes of data quickly and accurately will positively affect your revenue stream through acquisition, conversion, and…

Kateryna Rud

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