On 2016 and taking lessons from TrumpWell. 2016 was quite the doozy. For me, it was characterised by close encounters with the ‘big C’, big decisions and gut-wrenching…Jan 12, 2017Jan 12, 2017
Here’s some feedback on your feedbackAh, feedback. The inevitable sea of red pen or slew of ‘ums’ and ‘ahs’ awaiting every creative pursuit ever undertaken. When you’re the one…Aug 24, 2016Aug 24, 2016
10 things I know for sure about copywritingI’ve been a journalist and editor, a copywriter and head of content. My entire working life has basically consisted of reading, editing and…Aug 18, 20161Aug 18, 20161