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Racism is the soil in which deep disparities grow in the United States. Everything from the impact of diseases like COVID-19 (the life expectancy of Black Americans was cut by 2.7 years, compared to 0.8 years for white Americans) to disparities in childcare — which were exacerbated by the pandemic — all come from this contaminated soil.

And it poisons us all.

As a Black American woman, the poison of racism removed the right of my family to own their livelihood. In 1921, the Greenwood community in Tulsa, where my great grandparents George and Florence Woods lived, was destroyed by…


Visit Genius Guild, to learn more

The Genius Guild Venture Investing Model (VIM) is how we strategically think about how the Greenhouse Fund invests in market-based innovations that end racism. GG’s VIM allows for the more thoughtful use of a traditional applied investment criteria. Both VIM and the applied criteria work together to inform our approach to investing in Black founders, and thus building market-based innovations to solve racism.

One of the challenges of applying this lens is the financial cost that external forces such as unconscious bias and blatant racism will have on your investments. …


There will be a time in the middle of building your startup when you are going to be faced with a challenge to your integrity. It can be very expensive to have integrity when you’re an entrepreneur (aka Builder). While CEO at digitalundivided, I was faced with a number of these challenges, including one that involved several millions of dollars of funding for the organization, but required activities that were in direct opposition both to the integrity of the organization and to me personally. …


In my first post in the Genius Guild Series, I discussed how we use our “360 Value” approach to build and invest in companies led by Black founders and how we use this investment to apply a market-driven approach to ending racism.

At the center of “360 Value” is the belief that by investing time and money in companies that create value for EVERYBODY — for the founders’ communities, for us as investors/co-builders, and for founders themselves — not only will Genius Guild create a regenerative system of shared wealth in Black communities, but we will also generate significant returns for our investors.

Greenhouse Core Investing Areas
We invest in the following core investment areas:

Restructuring the Flow of Capital in Black Communities
Companies that use technology to restructure, rethink, and rebuild how capital flows and is accessed in US Black communities. Examples: Greenwood Bank, Invest Sou Sou

Healthy Environments Companies that are using innovation to improve the health and well-being…


The New Doonie Fund Logo

When I started the Doonie Fund, named after my grandmother, Kathryn “Doonie” Hale in April with a $10,000 personal donation my goal was to support and encourage 100 of my fellow Black female entrepreneurs to stay in the “game”.

Within six weeks, and after receiving additional support from partners like Pivotal Ventures, UBS, Impact Seat and family and friends of Doonie, The fund supported over 1500 Black women entrepreneurs.

As of June 1, 2020, the Doonie Fund transitioned from digitalundivided to its own entity. While the fund is no longer affiliated with DID or the newly created “Do You Fund”…


The day after Donald Trump was elected the 45th President of the United States, I received a frantic text, and then call, from a white male friend who is the CEO of a very successful incubator. A lifelong New Yorker who was on a path to “wokeness”, he was deeply worried about the election of Trump and what this would mean to causes he was slowly coming to understand like equity and inclusion. After five minutes of complaining, I asked him to stop.

My friend was born with the ultimate birthright- a rich, white, male in America. And like Prince…


“There’s nothing more powerful than a woman who owns who she is. Nothing”

I’m leaving the nonprofit space. I’m leaving digitalundivided (although there’s a running joke that no one ever really leaves digitalundivided — we’re truly a family).

Creating and building digitalundivided is one of the greatest honors of my life. I got to spend eight incredibly amazing (and incredibly hard) years working alongside an exceptional group of people — mostly women and women of color — who dedicated their time and talent to do the impossible, the unprecedented, and the necessary work that fundamentally changed the tech scene. We changed the world. I leave knowing that digitalundivided (DID) will continue to be…


“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena.”

  • Theodore Roosevelt

In honor of Doonie, I personally donated $10,000 for the creation of the “Doonie Fund”. Through generous donations from friends, family, and key partners like UBS, Pivotal, and Impact Seat, The Doonie Fund swelled to over $150,000, giving out over 1500 micro investments to Black women entrepreneurs in less. …


At digitalundivided, we truly believe that the powerful combination of entrepreneurship and technology can be a great tool to promote positive social change, even during times of great uncertainty. As an organization, our ultimate goal is to create a world where women OWN their work. We’re keeping ourselves focused on that goal — now more than ever.

BIG Alumni Emergency Fund

Thought Leadership is one of our core impact pathways and that has been directly affected by Covid-19. We’re limited in our ability to provide the high level, in-person direct outreach, that DID had lead for the past 8 years…


digitalundivided (DID) is run by Black and Latinx women who have roles in life that are just as meaningful and important — if not more so — as their role in our organization. We are creating a world where women own their work, but that’s hard to do if we can’t show up with all of our identities, all of our perspectives, all of our pieces, and all of our roles — and that includes being a parent.

When Black and Latinx women decide to become parents rarely do we receive the support, quality care, and stability as others during…

Kathryn Finney

Builder of Awesome Things | CEO & Founder Genius Guild. More info: http://geniusguild.co

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