FUCK THE ANTI-HUSTLE BRIGADE, AND THE HORSE THEY RODE IN ON.
REFLECTIONS ON MY FIRST DAY BACK IN LA, AND WHAT I WILL STAND FOR, AND RAGE AGAINST.
I’ve been back in LA for less than 24 hours and, as always when I am in this town, things are shifting and unfolding FAST.
Between 630am this morning when I landed not-so-fresh off the plane from Aus and now, midnight, when I sit here in bed and type this I somehow managed to:
- Book a full day in person at Vaynernation and with Gary Vee and his team
- Alongside that, plan and confirm a few days of absolute mad party time with one of my ALL-time favourite entrepreneurs and hustlers in the world — watch out New York!
- Spend an hour on the phone having my brain picked by a TV producer who is interested in maybe making a reality show on me (eek!)
- Nearly die in the hottest-ever post-flight Beverly Hills Bikram class … PLUS get my sweat on again at Equinox in the arvo … and of course fit in plenty of journaling time, a blow out, and even a mini meditation (ahem, stone cold passed out naked nap in the sun) on my terrace.
Oh, and I just got back from dinner with my good friend Chris Collins, who is MY brand designer (that Anarchy sign in my Kat logo? he did that … plus the video on my homepage, and a whole bunch more of my ‘main’ look), and what we got to talking about over dinner, even more than the rest of the above stuff, is what spurred on this blog.
Because what we talked about — and this is also of course why I am SO in love with Gary Vee, and so excited to spend that day in his office — was PURPOSE.
BUILDING things that matter.
The absolute fuckwittery of the largely naval-gazing hogwash-filled ESCAPISM side of the spiritual and personal development world right now (do NOT even get me started, I have SO much to say about what’s going on right now and how it’s destroying perfectly awesome once-were-true-alphas everywhere … oh yep, that blog is coming!)
And, of course -
I feel like I’ve already been clear on this many times before, but I get to be clear once more.
Because somewhere along the way here, this whole concept of ‘just be you’ and ‘receive with ease’ and ‘flow baby, flow’ (all things I love!) has been MISTAKEN, by some people as ‘YOU SHOULDN’T HAVE TO WORK OR PUSH TO GET PAID’.
Putting aside whether or not this is true or possible (ANYTHING is possible), here is what makes me want to vomit right here in my mouth about this idea:
For once were creators
GET THEE AWAY FROM ME BEFORE YOUR GOD-AWFUL DO-NOTHING LIFE RUBS OFF ON ME!
To be anti HUSTLE is to be anti CREATING.
Anti BUILDING and MAKING and STRIVING and of COURSE pushing.
Imagine an athlete decided not to STRIVE, not to PUSH, not to GO FORTH AND OVERCOME?
“Yeah, no … I think I’m done with FORCING things. I think I’m gonna just, y’know, RECEIVE that medal. My angels told me, and besides, this medicine I’m taking is gonna make it just happen”
Don’t get me wrong here — I’m not remotely saying people CAN’T live their lives just sitting around Kumbaya-ing and congratulating each other on their goddess-y non-do-the-work divinity.
I’m just saying I actively stand against it.
I’VE WRITTEN THIS A HUNDRED TIMES OVER. Going back years. This is not a new message from me!
But I’ve been feeling that bubbling urge to make myself clear again, for the reason that lately the NON-hustle tomfoolery seems to be everywhere. Maybe I’m just noticing it more than usual. Chris and I spoke about this at dinner tonight, and I confessed -
“Perhaps I’m somehow ATTRACTING it, ’cause these people seem to be EVERYWHERE. Heck, I think even they sometimes think I MYSELF am into it!”
But nope, not just me anyway. I’ve had this conversation numerous times with fellow GIVE a fuck hustlers the last month or two, and there IS a whole bunch of overly woo-woo BS really taking over right now.
Shit that tells you that you shouldn’t push.
That hustle is bad.
That flow means, well, I don’t know what the fuck THEY think it means and frankly I don’t care, because the NOT for me people can obviously do whatever they like!
But here is what flow, hustle, push, PURPOSE looks like for me:
To hustle is to create. To value and attend to the things that matter to you, work, biz, art, family, life. To have it ALL! On your terms.
It’s to stand for something and be willing to show up for it.
To FLOW is also to PUSH, to PULL, to step INTO new levels. Can’t very well stretch a comfort zone without getting uncomfortable bitches! But yet here there and everywhere bitches be implying that PAIN is BAD, well guess what?
PAIN IS GOOD.
It helps you to GROW.
Growing pains anyone? Imagine if as you were growing UP you decided to put a stop to it, because ‘no, I don’t believe in pushing’
Imagine you did that in labour?
Imagine you did it in ANYTHING in life that is about going to the next level?
Good fucking luck, but to come back to my original point WHYYYYYYYYYYY in the fuck would you WANT to create a life where you didn’t.show up.and.create?!
But I guess that is where I remind myself ot the reality of these things:
Not everybody is like me.
Not everybody LOVES to create epic content or even just random content or art.
Some people see it as a means to an end, and so they continually look for a way to have to do less.
Well, look and of course you can find.
But I’m here to speak to the ones who find the idea of a life of LESS abhorrent.
We want all the things, yes, and we want ’em now, but more still than that?
We actually WANT to do the fucking work.
Unlike the anti-hustle brigade, who just wanna make money and then talk about it, we wouldn’t stop doing the work, the creating, the hustle, the drive, the push, if we never got paid for it again.
This is what it means to be a true artist.
This is what it means to be doing what you do for purpose, not for dollars.
This is what it means, in my mind, to be fucking HUMAN.
I live for the hustle.
I live for purpose.
I live for passion.
I live for flow.
I live for MAKING things.
I live for STRIVING, setting new limits, pushing THROUGH them, and setting new ones.
I live for waking up each morning and running like a bat out of hell, charged and excited into life, and knowing I’m fucking ALIVE.
And if you told me I could still make the money I want and more still by slowing down, doing less, NOT hustling, I’d ask you who the fuck you think you’re talking to.
I didn’t get into this to make MONEY. I’ll make as much money as I decide to, and always have.
I got into it to create baby.
To dive in headfirst because I can’t NOT.
But sure -
Go build your do-nothing life where the concept of striving and growing and excelling and breaking through is one you see as something that people would only do if they didn’t realise they could just sit on their ever-expanding asses doing nothing.
Sounds, like -
FOR ANYBODY WHO WAS NOT ACTUALLY BORN TO CREATE AND WHO JUST WANTS EASE AND CHILL AND COCKTAILS THEN DEAD.
Which is to say?
Not fucking me.
Not if you PAID me.
So the anti-hustle peeps? Should NOT hang around here, as I can’t | won’t | don’t wanna help you. Go take a long walk off a short pier!!
I was born to CREATE baby. And to show the fuck up, for every part of my life, till I die trying.
How ‘bout you?
Life is Now. Press Play.
The Next Level Motherfucking You is here.
4 weeks 1:1.
ALL IN AND SHOWING FULLY UP.
You and me.
Let’s DO this thing baby … because it can get you rich, SURE. But really? ’Cause you live and BREATHE to be the you, the artist, the creator, the crazy one who doesn’t WANT to stop and will ALWAYS keep pushing and growing.
Message me for deets — places are filling already!