Designer & Do-be-er | forever future dreamer and idea collector
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…rketing will lead to an instant sale in a B2B product offering, especially for higher-ticket items. Instead, the goal of marketing is to spark an initial relationship on positive terms that lines up the sales team for success.
We confuse originality of content with originality of form.
…itions adjust its model of the world and by two months old babies have grasped the idea of gravity. Once that pattern is established it will no longer trigger attention — only disruptions will.