Big data, tech devices, and women’s fertility

I’m a little late to the game, but this is SO fascinating. When a friend of mine told me last year that she was using a fertility tracker in place of contraceptives, I was sure she was going to end up pregnant. I thought it was a diary where she keeps track of her cycle, something like the rhythm method. I was pretty off the mark — these things have become an entire industry when you combine big data, tech devices, and women’s health.

https://www.theguardian.com/technology/2016/mar/23/fitbit-for-your-period-the-rise-of-fertility-tracking