Big data, tech devices, and women’s fertility

I’m a little late to the game, but this is SO fascinating. When a friend of mine told me last year that she was using a fertility tracker in place of contraceptives, I was sure she was going to end up pregnant. I thought it was a diary where she keeps track of her cycle, something like the rhythm method. I was pretty off the mark — these things have become an entire industry when you combine big data, tech devices, and women’s health.

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