The Why before the Why
Jason Fried
1K17

This is a lesson e-commerce really needs to learn (a post I have drafted at the moment). They focus too much on “why someone clicks the buy button” and too little on “why are they buying soap anyways?”

Like what you read? Give Kelly Moran a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.