Kelly MoraninBootcampWhy you can’t just askLearning about aspirational selves, or: How the environmental movement helped a team trust their users again5 min read·Apr 3, 2024----
Kelly MoranUse your tactical research to surface stratigic questionsBreaking the cycle of endless user testing6 min read·Oct 11, 2023----
Kelly MoraninBootcampThe Homer Simpson Effect: Asking users can lead to unusable products. Here’s why to do it anyway.Homer got a bad rap in UX. There’s a well-worn example using the episode where the inept Nuclear Safety Inspector and father of three is…3 min read·Oct 3, 2023----
Kelly MoraninBootcampStakeholders questioning your methods? That’s a good thing!Why getting tough questions is your opening to driving higher impact3 min read·Sep 25, 2023--1--1
Kelly MoraninUX CollectiveShould UX Researchers have a portfolio?Why and how to showcase your skills and tell your story.4 min read·Feb 23, 2020--3--3
Kelly MoraninUX Collective1 year at Google: a UX researcher’s perspectiveMy first 12 months working as a Google Sr. UXR.5 min read·Nov 10, 2019--1--1
Kelly MoraninUX CollectiveDIY digital diary studiesUsing digital tools to collect data-on-the-go from participants over time (part 2 of 2)10 min read·Feb 19, 2019--3--3
Kelly MoraninTowards Data ScienceZooming In and Zooming OutA Note on Qualitative Sample Sizes6 min read·Feb 5, 2019--5--5
Kelly MoranQ & A on the Kano Method of Feature SelectionI’ve been getting questions about the Kano method, which I’ve written about here (Structuring User Feedback on Feature Priorities), here…2 min read·Oct 15, 2018----