Ken Rosen – Medium

Ken Rosen

1.92K Followers

Ken Rosen

5 Steps to Pick Target Markets that Make Selling Easier

“If you want to sell to me, solve my pain. And if you want to talk about my pain, do it in my language.”

4 min readApr 30, 2019

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Ken Rosen

Want to fix your writing with 1 new (life changing) trick? It’ll take just 2 minutes.

As a high-school youth in English class, our textbook asked: “What is poetry?”

2 min readApr 28, 2019

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Want to fix your writing with 1 new (life changing) trick? It’ll take just 2 minutes.

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Ken Rosen
in
Future Vision

I was wrong: You need a Marketing Technologist on your team

This post has been brewing for years.

3 min readApr 24, 2019

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I was wrong: You need a Marketing Technologist on your team

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Ken Rosen
in
Prototypr

You Can’t Build a Minimum Viable Airplane. Rise of the MVM.

[This post was inspired by my son’s discovery of a product/market mismatch in the Airbus A380. If interested, that story is here.]

3 min readApr 21, 2019

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You Can’t Build a Minimum Viable Airplane. Rise of the MVM.

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Ken Rosen

My son has $23.6 billion. How is yours doing?

My son has $23.6 billion. $7.2 billion in cash.

3 min readApr 21, 2019

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My son has $23.6 billion. How is yours doing?

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Ken Rosen

Is Sales Ops Taking Over Sales?

Sales ops is on the rise. Title, power, budget. It’s always been important. The change is power structure. So if you’ve been in sales or…

4 min readJan 2, 2017

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Is Sales Ops Taking Over Sales?

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Ken Rosen

I was wrong: You need a marketing technologist

This post has been brewing for a few years.

3 min readNov 15, 2016

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I was wrong: You need a marketing technologist

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Ken Rosen

Don’t Drill for Oil in Your New Reef

Creating something out of nothing. That’s the dream, right? For lots of us? Entrepreneurs do it. Alchemists do it. Even politicians with…

3 min readNov 14, 2016

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Don’t Drill for Oil in Your New Reef

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Ken Rosen

Poor John Was Confused about His Own Brand Identity. I Wish I’d Told Him.

John Red Stone (real person, but not his real name) is full-blooded Navajo. He is also a gifted musician bringing the richness of…

3 min readNov 4, 2016

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Ken Rosen

When a Tail Wags its Dog

You Invent New Opportunities

3 min readSep 20, 2016

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When a Tail Wags its Dog

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Ken Rosen

Ken Rosen

1.92K Followers

Performance Works: Former CMO now solving problems that matter for CEOs & CMOs, e.g. target markets, team performance, exec coaching, Big Data, verticals.

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