Ken Rosen5 Steps to Pick Target Markets that Make Selling Easier“If you want to sell to me, solve my pain. And if you want to talk about my pain, do it in my language.”Apr 30, 2019Apr 30, 2019
Ken RosenWant to fix your writing with 1 new (life changing) trick? It’ll take just 2 minutes.As a high-school youth in English class, our textbook asked: “What is poetry?”Apr 28, 2019Apr 28, 2019
Ken RoseninFuture VisionI was wrong: You need a Marketing Technologist on your teamThis post has been brewing for years.Apr 24, 2019Apr 24, 2019
Ken RoseninPrototyprYou Can’t Build a Minimum Viable Airplane. Rise of the MVM.[This post was inspired by my son’s discovery of a product/market mismatch in the Airbus A380. If interested, that story is here.]Apr 21, 2019Apr 21, 2019
Ken RosenMy son has $23.6 billion. How is yours doing?My son has $23.6 billion. $7.2 billion in cash.Apr 21, 2019Apr 21, 2019
Ken RosenIs Sales Ops Taking Over Sales?Sales ops is on the rise. Title, power, budget. It’s always been important. The change is power structure. So if you’ve been in sales or…Jan 2, 2017Jan 2, 2017
Ken RosenI was wrong: You need a marketing technologistThis post has been brewing for a few years.Nov 15, 2016Nov 15, 2016
Ken RosenDon’t Drill for Oil in Your New ReefCreating something out of nothing. That’s the dream, right? For lots of us? Entrepreneurs do it. Alchemists do it. Even politicians with…Nov 14, 20161Nov 14, 20161
Ken RosenPoor John Was Confused about His Own Brand Identity. I Wish I’d Told Him.John Red Stone (real person, but not his real name) is full-blooded Navajo. He is also a gifted musician bringing the richness of…Nov 4, 2016Nov 4, 2016