Ken Rosen5 Steps to Pick Target Markets that Make Selling Easier“If you want to sell to me, solve my pain. And if you want to talk about my pain, do it in my language.”·4 min read·Apr 30, 2019----
Ken RosenWant to fix your writing with 1 new (life changing) trick? It’ll take just 2 minutes.As a high-school youth in English class, our textbook asked: “What is poetry?”·2 min read·Apr 28, 2019----
Ken RoseninFuture VisionI was wrong: You need a Marketing Technologist on your teamThis post has been brewing for years.·3 min read·Apr 24, 2019----
Ken RoseninPrototyprYou Can’t Build a Minimum Viable Airplane. Rise of the MVM.[This post was inspired by my son’s discovery of a product/market mismatch in the Airbus A380. If interested, that story is here.]·3 min read·Apr 21, 2019----
Ken RosenMy son has $23.6 billion. How is yours doing?My son has $23.6 billion. $7.2 billion in cash.·3 min read·Apr 21, 2019----
Ken RosenIs Sales Ops Taking Over Sales?Sales ops is on the rise. Title, power, budget. It’s always been important. The change is power structure. So if you’ve been in sales or…4 min read·Jan 2, 2017----
Ken RosenI was wrong: You need a marketing technologistThis post has been brewing for a few years.3 min read·Nov 15, 2016----
Ken RosenDon’t Drill for Oil in Your New ReefCreating something out of nothing. That’s the dream, right? For lots of us? Entrepreneurs do it. Alchemists do it. Even politicians with…3 min read·Nov 14, 2016--1--1
Ken RosenPoor John Was Confused about His Own Brand Identity. I Wish I’d Told Him.John Red Stone (real person, but not his real name) is full-blooded Navajo. He is also a gifted musician bringing the richness of…3 min read·Nov 4, 2016----