Kenny SotoLeveraging Live Events in B2B Marketing: Insights from Lindsay McGuireIn a recent episode of The People of Digital Marketing podcast, I had the pleasure of speaking with Lindsay McGuire, an expert in live…Aug 61Aug 61
Kenny SotoThe Recession-Proof Marketer: Advice I Wish I Knew Back In 2022In the dynamic world of marketing, success often hinges on mastering three critical objectives:Jul 9Jul 9
Kenny SotoHow to Evaluate a New Marketing Team Before Joining: Insights from Allie Smith of Sequel.ioAs host of “The People of Digital Marketing,” I’ve had the privilege of diving deep into various marketing strategies, tactics, and career…Jul 8Jul 8
Kenny SotoMastering Marketing Leadership: Insights from Nathan YeungIn a recent episode of The People of Digital Marketing podcast, I had the pleasure of speaking with Nathan Yeung, an experienced marketing…Jun 25Jun 25
Kenny SotoMastering Content Repurposing: Insights from Justin SimonIn a recent episode of The People of Digital Marketing podcast, I had the pleasure of speaking with Justin Simon, a seasoned expert in…May 29May 29
Kenny SotoMarketing As An Extension Of R&D and How To ‘Pass Your Legos’ with Melissa MoodyAs host of “The People of Digital Marketing,” I’ve had the privilege of diving deep into various marketing strategies, tactics, and career…May 15May 15
Kenny SotoWhy Doing A Good Job Isn’t Enough: Here’s A Slice Of P.I.E. For My Marketing HomiesAs we step into the realm of marketing, our eyes are often fixed on one prize: performance. We obsess over metrics, celebrate wins, and…May 3May 3
Kenny SotoUnlocking the Power of Message Testing: A Marketer’s GuideAs host of “The People of Digital Marketing,” I’ve had the privilege of diving deep into various marketing strategies, tactics, and career…Feb 28Feb 28
Kenny SotoWant A Leadership Role In Product Marketing? Listen To Eric Dodds’ Advice.In the dynamic and ever-evolving world of digital marketing, understanding the intricate layers of strategy, data, and collaboration is…Feb 12Feb 12