Head of Marketing, @upfrontvc. Formerly: @DogVacay, @HauteLook. 100% pro-brand.
The other reason is more important. The response to consumer preference for brands that serve a greater mission should not begin and end with a marketing solution. By recasting existing acts and behaviors—the status quo—with purpose-oriented advertising, there’s …
In this hyper-connected, hyper-disconnected moment, the most primitive form of social media in existence — the wall that expresses something of our shared humanity — is what we need.
…so enjoying a Diet Snapple and slice of cheese pizza. I value nutrition and I appreciate good food. It’s just that the world of food and our relationship to it has become so incredibly complex, guilt-inducing, and at times competitive.
