This is a question asked to Steve Jobs when he released the iphone

Reporter: “Why in the world would Apple jump into the handset market with so many competitors and players?”

Steve: “One of the biggest motivations for working so hard for a few years to make a great product, is you want one yourself and we use all the handsets out there and boy is it frustrating, it’s really frustrating, its a category that needs to be reinvented, needs to be made not only more powerful but much easier to use and so we thought we could contribute something and we don’t mind the fact that there’s other good companies making products out there. The fact is 1 billion handsets were sold in 2006 & if we get just 1% market share, thats 10million units.”